AFW Internal Tools

Operational Frameworks & Sales Playbooks
AFW Confidential
Stage 1

Agent Pre-Qualification Framework

For referral agents. 3-stage screening process: initial screening (5 core questions), health condition review, and approval & handoff to the AFW team.

Open framework
Stages 2 – 4

Sales Acquisition Process

For the AFW team. Discovery call playbook, farm visit & close, remote closing, objection handling, follow-up cadences, and sales psychology guides.

Open playbook
Client-Facing

Brief Intro & Virtual Tour

Presentation deck for discovery calls. AFW introduction, facility photos, location, organic produce, therapies, team credentials, and conditions supported.

Open in Canva
Opens externally