AFW Agent Pre-Qualification Framework

For referral agents · Pre-Qualification Guide
AFW Internal Screen first. Refer right. Protect everyone.
Your job is simple: find out if this person is a real fit before they speak to our team. Not every inquiry becomes a guest — and that's by design.
Overview

How Pre-Qualification Works

Before any prospect speaks to our team, they go through a 3-stage screen. You (the agent) run Stage 1. AFW runs Stage 2. ST gives final approval in Stage 3. This protects the prospect, protects AFW, and protects you.
Stage 1
Initial Screening
You ask 5 questions · 10 min
Stage 2
Health Condition Review
AFW team reviews documents · 1–3 days
Stage 3
Approval & Handoff
ST approves · Maurice sets up call
Remember: You are a wellness concierge helping people find the right recovery option. You are not a doctor, and you are not making medical recommendations. You are gathering information so our AFW team can assess suitability. AFW does not claim to treat, cure, or diagnose any condition.
Your Commission
10% of the sale (net of taxes)

For every guest you refer who books and completes a stay, you earn 10% of the net sale amount (net of taxes). This applies to all program types. 50% of your commission is paid when the guest pays, and the remaining 50% is paid after their stay.

What you're screening for
Medical Fit
Is the patient's condition one we can realistically support? Are they stable enough to travel and participate?
Financial Fit
Can the family realistically afford this? International recovery programs are a significant investment — better to know early.
Stage 1

Initial Screening — 5 Core Questions

You run this conversation. It takes 5–10 minutes and happens naturally — not like a checklist. If the prospect passes all 5, you move to Stage 2 (health documents).
1
What is the patient's main diagnosis?
Determines if AFW can help
How to ask
"Could you share a bit about what your loved one has been diagnosed with? That helps me understand if our recovery programs would be a good match."
Listen for:
Cancer (any stage) Stroke recovery Kidney disease (CKD) Neurological conditions Chronic fatigue / burnout Metabolic decline / diabetes Other (note the details)
If they say something you're unsure about: Don't guess. Say: "That's helpful — let me check with our team to make sure we have the right support in place for that. I'll come back to you."
2
What is the patient's current physical condition?
Must be stable enough to travel
How to ask
"Just so I can give you an honest picture — how is the patient doing day to day right now? Are they up and moving around, or are they mostly in bed?"
What you're listening for:
Able to walk / mobile Wheelchair-bound Bedridden ICU / ventilator
Don't say

"We can't take bedridden patients."

Say this instead

"Our programs involve active participation — guided walks, therapy sessions, and daily activities. If the patient isn't mobile yet, we may not be the right fit at this stage, but let me check with our team."

Immediate stop: If the patient is in ICU or on a ventilator, gently let them know this isn't something we can support. They need acute medical care right now, not a recovery program.
3
What is their treatment status?
Helps position AFW correctly
How to ask
"Where are things at with their current treatment? Has the hospital said there's not much more they can do, or are they still in the middle of treatment and looking for additional support?"
What you're listening for:
Palliative / no more options — conventional medicine has stopped Seeking complementary support — alongside existing treatment Still undergoing active treatment (chemo, surgery scheduled, etc.)
Why this matters: It tells you how to frame AFW. If the doctor has said "there's nothing more we can do," the family is looking for hope — be careful, compassionate, and don't overpromise. If they're still in treatment, AFW is a complementary environment, not a replacement.
Never say

"We can help where doctors can't."

"Our program will be more effective than chemo."

Say this

"We provide a supported recovery environment — nutrition, rest, guided therapies — that helps the body recover in ways that complement medical treatment."

4
How urgently do they want to start?
Gauges real intent vs. just browsing
How to ask
"I want to give you a realistic timeline — when would the family be looking to start something like this? Are we talking soon, or more of a longer-term plan?"
What you're listening for:
Immediate — within 2 weeks 1–3 months Just exploring options
Tip: "Immediate" and "1–3 months" both signal real intent — move forward. "Exploring" is fine too, but park them in your nurture list rather than pushing health documents. Circle back in 2–4 weeks.
5
Budget readiness
The key financial screen
This is the most sensitive question. Get it wrong and you lose the prospect. Get it right and you save everyone's time. Read the full Financial Phrasing Guide (tab on the left) for detailed approaches.
The recommended approach — Anchor high, read the reaction
"I want to be upfront with you so there are no surprises down the line. Our programs typically range from USD 7,000 to 30,000 depending on the duration and what's involved. Most families looking at a week or longer are in the $20,000 to $30,000 range. Is that something the family has been thinking about, or would that be a stretch?"
Why we share the $20k–$30k range: This is our actual program range for 7-day stays and above. Being upfront about real pricing qualifies the family early and avoids wasted time. If they're comfortable at this level, move forward. If they hesitate, you can mention shorter programs start lower — you haven't boxed yourself in.
If they say yes
"Good — that means we're in the right range. The exact investment depends on the program our team recommends, which we'll know more about after they review the health documents. Many families find it's actually lower than they expected."
If they hesitate
"I completely understand — it's a big decision. Not all programs are at that level — shorter stays can be more accessible, and we can explore options once we understand more about the patient's needs. The first step is just getting the health condition review done, which costs nothing."
If they clearly can't afford it
"I appreciate your honesty. I don't want to waste anyone's time — let me see if there's a shorter program that might work, or I can keep you in mind if we ever offer something that fits. Either way, I'm happy to stay in touch."
Also find out
"Just so I can understand the family's situation a bit better — what does the patient do for work, or what did they do before the illness? Sometimes it helps our team understand lifestyle and recovery goals."
Why ask about occupation: It tells you socioeconomic level (confirms budget), gives you context about their daily life and recovery motivation, and helps the AFW team later. Phrase it naturally — don't make it feel like a credit check.
After all 5 questions
All 5 pass → Move to Stage 2
Tell them: "This sounds like it could be a good fit. The next step is for me to collect some health documents so our team can do a proper review. It's free and there's no obligation."
Red flags → Pause gracefully
ICU/ventilator, clearly can't afford it, or condition that sounds outside our scope — don't force it. Say: "Let me check with our team and come back to you. I want to make sure this is the right path before we go further."
Stage 2

Health Condition Review

If Stage 1 passes, you request health documents. The family gathers them and sends them to you (via Telegram/email). You forward everything to the AFW team. They review internally and classify the case.
Documents to request
How to ask for them
"To move things forward, our team will need to review some documents. This is standard and there's no cost for this step. Could you gather the following? Whatever you have is fine — we don't need everything to be perfect."
📋
Diagnosis reports (what the doctor has confirmed)
🩸
Recent blood test results
📷
Imaging — MRI, CT scan, PET scan (if relevant)
💊
Current medications list
📝
Doctor's summary or discharge notes
📄
Any other reports the family has
Don't stress the family over completeness. If they only have 2 out of 5, that's a start. The AFW team can request additional documents later. The point is to get enough to make an initial assessment.
Telegram message template — requesting documents
AFW internal review — suitability categories

You don't do this part — the AFW team does. But you should understand the categories so you can set expectations with the family.

Category A — Suitable
Good fit for our programs
  • Stroke recovery
  • CKD stage 3–4
  • Chronic fatigue / burnout
  • Post-treatment recovery
  • Neurological recovery
  • Metabolic decline
  • Detox support
Category B — Possible but Guarded
May be suitable with conditions
  • Stage 4 cancer
  • Severe autoimmune
  • Advanced organ failure
  • Multiple comorbidities
  • Fragile / elderly patients
AFW may accept with modified program or shorter trial stay
Category C — Not Suitable
Cannot support safely
  • ICU / ventilator patient
  • Immediate surgery required
  • Active infectious disease
  • Unstable / critical condition
  • Patient cannot travel
Declining is protecting the patient — frame it as honesty, not rejection
Timeline for review
1–3
business days for review
24h
you'll hear from AFW
What to tell the family while they wait
"I've passed everything to our team. They'll review it within a few days. I'll let you know as soon as I hear back. In the meantime, if you have any questions about the program or what to expect, just reach out."
Stage 3

Approval & Handoff to AFW Team

After the AFW team reviews the documents, ST gives final approval on whether we take the patient. If approved, Maurice (AFW team) sets up the discovery call with the family. Your role shifts to support — you stay in the loop but AFW leads from here.
Step 1
AFW team classifies the case
A (suitable), B (guarded), or C (not suitable)
Step 2
ST reviews & approves
Final call on acceptance
Step 3
Maurice sets up discovery call
Family speaks to AFW team
What happens in each scenario
Category A — Approved
Good news — proceed to discovery call
AFW confirms the patient is a good fit. Maurice will reach out to you with available times for a discovery call. Your job: connect the family with Maurice so the call gets booked.
Tell the family
"Great news — our team has reviewed everything and they believe [patient name] could benefit from our programs. The next step is a discovery call with our team in Cambodia. It's a 30–45 minute call where they'll ask more detailed questions, explain exactly what a stay looks like, and recommend the right program length. I'll connect you with Maurice, who will set that up. There's no cost and no obligation for this call."
Your commission kicks in here

Once the family commits and the guest pays, 50% of your 10% commission (net of taxes) is paid out. The remaining 50% is paid after the guest completes their stay. Maurice will keep you in the loop on progress.

Category B — Possible but Guarded
Conditional acceptance — needs more info or modified program
The AFW team may want additional documents, a video call to assess the patient, or may suggest a shorter trial stay (e.g. 3D2N assessment first). Maurice will coordinate.
Tell the family
"Our team has reviewed the documents and they'd like to explore this further. Given the complexity of [patient name]'s condition, they want to [get a few more details / do a video assessment / discuss a shorter initial stay]. This is a good sign — it means they see potential, they just want to make sure they can support the patient properly. I'll put you in touch with Maurice to take the next step."
Category C — Not Suitable
We can't take this patient — deliver with care
This is hard, especially when the family has hope. Be honest, be kind, and leave the door open for the future if the situation changes.
Tell the family
"I've heard back from our team, and I want to be honest with you. Based on [patient name]'s current condition, our team doesn't feel confident that our programs would be the right support for them right now. That's not a reflection of [patient name] — it's about making sure we only take patients we can genuinely help. If the situation changes — if they stabilise, finish a treatment cycle, or the doctors give a different outlook — please reach out to me again. I'll keep their file on hand."
Never say: "We can't treat them" (we don't treat), "They're too sick" (insensitive), or "There's nothing we can do" (sounds like giving up). Frame it as: we want to help, but the timing or condition isn't right for our type of support.
What is the discovery call?
For your awareness — so you can explain it to the family
The discovery call is a 30–45 minute call led by the AFW team (via Zoom or phone). It's not a sales pitch — it's a proper intake conversation where they:
  • Ask detailed questions about the patient's condition and history
  • Explain what a stay at AFW actually looks like day-by-day
  • Answer the family's questions — travel, what to bring, what to expect
  • If everyone's aligned — discuss booking, deposit, and next steps
Your role during the discovery call: You can join the call if you or the family prefers it. Otherwise, Maurice will keep you updated. Either way, if the family commits, the referral and your 10% commission (50% on payment, 50% after the stay) are yours.
Guide

Financial Phrasing Guide

How to talk about money without losing the prospect. The goal: qualify them financially while keeping the conversation warm and professional. Never make them feel judged.
The golden rule
💡
Never ask "Can you afford it?" Instead, share our price range and read their reaction. Let them self-qualify. Your job is to present the investment clearly and gauge comfort — not interrogate.
Approach 1 — Be upfront with the range (recommended)
"I want to be transparent about investment. Our programs typically range from USD 7,000 to 30,000 depending on the duration and what's involved. Most families looking at a 7-day stay or longer are in the $20,000 to $30,000 range. Is that something the family has factored in, or would you like me to walk you through what different options look like?"
Why this works: You're being transparent with real pricing. $7k–$30k is the actual range. If they're comfortable, move forward. If they hesitate, shorter programs start lower — you haven't boxed yourself in.
Approach 2 — The "what are you comparing to"
"Have you looked into other options — medical tourism in Thailand, treatment programs in Europe? Just so I can give you a sense of where we sit compared to what you've already explored."
Why this works: If they've been quoted $50k+ in Germany or $40k in Bangkok, our pricing looks very competitive. You let their existing research do the comparison work for you.
Approach 3 — The soft trial
"For families who want to try it first, we have a shorter assessment program — just a few days to see if it's the right fit. That way you're not committing to a longer stay until you've seen it for yourself. Would that feel more comfortable as a starting point?"
Why this works: If budget is a concern, a shorter assessment stay is a low-risk entry point. Frame it as "try before you commit" rather than "our cheapest option."
Common financial objections
$
"That's very expensive."
"I understand — it is a significant investment. Many families weigh it against the cost of ongoing treatment at home — hospital visits, medications, specialist fees. Some find that a focused recovery stay actually saves them money over 6–12 months. But I never want to push — if it doesn't make sense financially, that's completely okay."
$
"Can you give a discount?"
"I don't have the authority to change pricing — that's set by our team based on what the program involves. What I can do is help you find the right program length. Sometimes a shorter stay is the right starting point, and if the patient responds well, the family can always book a follow-up."
Never offer discounts yourself. If the family is genuinely struggling, flag it to the AFW team and let them decide. Some flexibility may exist for certain cases, but it's not your call.
$
"We need to think about it."
"Of course — take all the time you need. There's no pressure and no deadline. The one thing I'd suggest is getting the health condition review done while you're thinking, since it's free and takes a few days. That way, if you decide to move forward, you're not waiting. Does that make sense?"
Why this works: You keep momentum (health documents submitted) without pressure. Once the AFW team reviews and comes back with "suitable," the family has a concrete reason to re-engage.
$
"Does insurance cover this?"
"That's a great question. Most insurance plans don't cover international wellness or recovery programs directly — but some families have been able to claim portions under their outpatient or alternative therapy coverage. I'd suggest checking with your insurer. If they need any documentation from AFW's side, we can provide that."
Guide

What NOT to Say — Compliance Guardrails

These are hard rules. Breaking them doesn't just lose deals — it creates legal risk for you and AFW. Read this once. Memorise the patterns. When in doubt, use softer language and let the AFW team make the specific claims.
Many regions have strict health advertising regulations. If authorities see you making treatment claims for a recovery facility, it creates real risk. You refer, you don't diagnose or prescribe. Keep it that way.
The 5 rules
❌ Rule 1 — Never diagnose

"Based on what you're telling me, it sounds like your father has Stage 3 kidney failure."

"I think this is CKD."

✅ Say this instead

"I'm not a doctor, so I can't comment on the diagnosis — but what you're describing is something our team has experience supporting. Let's get them to take a look."

❌ Rule 2 — Never promise outcomes

"Our patients usually recover within 2 weeks."

"AFW can cure this."

"You'll see results by day 3."

✅ Say this instead

"Every patient responds differently. What we provide is a structured recovery environment with daily personalised support. Our team will be transparent about what's realistic."

❌ Rule 3 — Never undermine their doctor

"The hospital can't help you anymore, but we can."

"Chemo is poison — you should stop and come to us instead."

✅ Say this instead

"We work alongside whatever the patient's doctors are already doing. This isn't about replacing treatment — it's about supporting recovery in a way most hospitals can't offer."

❌ Rule 4 — Never name specific therapies

"You'll get EECP therapy, colonics, and IV drips."

"We use nano bubble technology."

✅ Say this instead

"The exact therapies are tailored to each patient — our team designs a personalised plan after the on-site assessment. I can share more about the general approach on our call."

❌ Rule 5 — Never make it sound like a hospital

"We're a treatment centre."

"Our facility provides medical treatment for cancer."

✅ Say this instead

"AFW is a supported recovery sanctuary — it's not a hospital, it's an environment designed for rest, recovery, and personalised wellness support."

Safe vocabulary
Words you CAN use
Supported recovery · Recovery environment · Wellness sanctuary · Personalised program · Structured support · Complementary · Assessment-driven · Recovery-focused · Rest and recovery · Day-by-day care
Words to AVOID
Cure · Treatment · Heal · Medical facility · Hospital · Clinic · Therapy centre · Guaranteed results · Proven to work · Better than chemo · Fix · Reverse · Eliminate
🛡️
When in doubt, default to: "Let me check with our team and come back to you on that." This one phrase keeps you safe, makes you look professional, and gives AFW control over what's communicated.